Online Fashion Boutique Booms

Ms. RaeShanda Johnson, a mother and veteran, began All is Fair in Love and Fashion in October of 2012. Initially a simple Facebook page intended to give style advice, RaeShanda has watched her business boom over the years, accumulating over 180,000 fans and growing daily.

RaeShanda successfully launched an All is Fair online boutique in March of 2013 and, with support from Community Ventures, has been able to expand both her inventory and clientele.

All is Fair offers a wide variety of styling services, ranging from personal consultation to make-up application, helping RaeShanda to fulfill her personal mission of empowering women everywhere.

A special thanks to our partners at the U.S. Small Business Administration for helping us finance RaeShanda’s dream of owning a successful business in the fashion industry. All is Fair in Love and Fashion is an online shop based in Louisville, Kentucky. You can visit them on the web at or contact them by phone at (502) 779-0857.

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