Virtual Connections with the Women’s Business Center of Kentucky

Across the country, educators, businesses and communities are making daily shifts in operations in response to the rapid spread of COVID-19.  We are steadily learning how to transition from the usual brick and mortar setting to a new virtual environment. Stay tuned with our Community Stories over the next few weeks as we highlight some of the ways we are virtually connecting with our communities through our organizations.
The Womens’ Business Center of Kentucky and owner of Startup Production, Nicole Mueller, hosted a virtual workshop on how to Market Your Business During COVID-19 on Thursday, May 21, 2020. This workshop was designed to give tips to women on how to market their business and stay open amid a pandemic.
Startup Production, a web design and internet marketing company. Mueller has been in business for 20 years providing internet marketing solutions to small and medium-sized businesses. Through her ever expanding and skilled team, Startup Production offers a wide variety of services in one place including graphic design, consulting, content marketing, video producing and more. Nicole was able to offer her expertise and advice on the importance of continuing and enhancing marketing efforts for your business- especially during the COVID-19 pandemic.
While the online workshop was made available to all business owners, the primary audience was a group of women entrepreneurs, employees and business owners, eager to learn how to use marketing tactics to assist their business in staying afloat. During this workshop, Nicole gave tips on the importance of offering support and comfort through marketing, how to wisely use content marketing to promote your business online, how to track your online efforts, social etiquette and so much more. “A professional website is the beginning to your internet web journey. I advise business owners to take control so that people won’t get the wrong impression of your brand”.
The online workshop concluded with a few great tactics:
  • Choose topics that will engage your target audience.
  • Provide high quality content on your page.
  • Recycle and reuse.
  • Write for humans.
  • Keep keywords in mind.
The Women’s Business Center is grateful to have the support of women business owners like Nicole Mueller who offer their knowledge and experience to help encourage our communities during this time. The turnout of this workshop allowed WBC to see how businesses have been impacted and how eager they are to learn how to connect with their audiences and establish relationships virtually. Nicole says, “Use this time of fear as an opportunity to grow your business.”
The Women’s Business Center has been transitioning from their normal in-person workshops to a virtual setting because of the pandemic. This online session was the first of many more to come. The WBC will continue to host online business workshops to women entrepreneurs and businesses owners in the community in the coming months. In addition to the online workshops, WBC continues to provide assistance and resources through their social media platforms and website.
For more information about the Women’s Business Center of Kentucky,
contact Phyllis Alcorn at or (859)231-0054.
Photo Title